It’s time to Burger it Forward!
Foodies can help beef up food banks locally and across the country while savouring Canadian beef burgers this February.
As part of the national Burger it Forward campaign, for every campaign featured burger purchased, Canada Beef will donate the equivalent of one meal to Food Banks Canada.
This will be up to a maximum of 20,000 meals and is based on Food Banks Canada’s meal metric with $1 equaling two meals.
Two Jasper restaurants will not only be offering a featured burger but will also directly donate to the Jasper Food Bank.
The Olive Bistro and Lounge will be offering the B.O.M.B., with beef from Lakeside Farmstead.
The B.O.M.B. is a six-ounce wagyu X beef batty with crispy onion rings, maple bacon, whiskey barbecue sauce, house burger sauce, lettuce, tomato and pickles served on a brioche bun.
Chef Darryl Huculak said all participating restaurants serve Alberta beef, which the Olive Bistro has been doing for a while.
“It’s for a good cause. I think the whole thing is they are trying to make people aware of Alberta beef,” Huculak added.
“We’re actually going to be donating $2 from every burger to the local food bank as well.”
Evil Dave’s Grill will have the Wicked Burger as its feature burger for the campaign, with beef supplied by CAB.
The Wicked Burger is a six-ounce prime rib patty with arugula, tomato, pickle and gochujang aioli served on a brioche bun.
“We just thought it was a good way to showcase that but also more for the support of the food bank initiative that Canada Beef started as an across-country promotion,” said Mike Day, owner of Evil Dave’s Grill.
“So, we thought it was a good opportunity to showcase that you have a burger, but also to support a support a cause and I think it's probably in dire need right now.”
Day added that they were also planning to donate to the local food bank once the campaign wrapped up.
“The Jasper Food Bank continues to see record growth in attendance, and we are beyond grateful that local businesses are so supportive,” said Cristin Murphy, operations manager at the Jasper Food Bank, in a statement.
“Thanks to both restaurants for supporting Jasperites in need.”
Provincial beef farmer and rancher organizations are also donating to regional food banks.
